First launched in Japan in 1997 before making its worldwide debut in 2000. The Toyota Prius was a ground-breaking model in the industry as it was the first mass-produced hybrid vehicle on the market with a significant percentage sold in the USA and Japan. This hybrid, mid-size hatchback has also proved a popular choice amongst motorists in the UK, with 20% of all Priuses sold in Europe coming from the UK. A largely successful model for Toyota, with sales reaching the 3 million mark in 2013 and it continues to grow to this day.
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